Last week The New York Times ran an article on the front page of its Thursday Style section entitled “Bicycle Chic Gains Speed”. Look who’s prominently featured in the left column! The press hit made for an exciting end to an already very exciting week – and helped grow our retail presence in New York City. Both Hudson Urban Bicycles and MODSquad carry our line now.
The point of this post isn’t just to toot our own horn, however. I also want to comment on the burgeoning cycle chic phenomenon. The buzz around the cycle chic “movement” is a little weird to me since wearing my everyday clothes while biking around my city is something that I’ve always done. Other than wearing extra warm gloves in winter or airier tops in summer or carrying a second pair of shoes in my bag, I rarely change what I’m going to wear prior to hopping on my bike. If that makes me part of the Cycle Chic “movement”, so be it. I guess its something like a fish not knowing it’s wet, because, until recently, I never fully appreciated that some women didn’t think they could bike in whatever they wished. So, thank you New York Times (and Wall Street Journal and all the other mainstream publications that have featured city biking articles in the last year) for illuminating the freedom and stylishness that biking in the city provides. See you on the streets!
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