Po Campo has always been about biking with style and ease – so how will this new sustainability story fit into that brand promise? In this episode, I talk with my advisor Sybil Wailand of Consumer Dynamics about figuring out the role sustainability should play in my brand.
View the entire Quest for Sustainability series on YouTube.
As we're going through this process, each episode makes me think of a few questions that I would love your input on. Feel free to leave your answers, or any other comments, below:
- Do you agree that biking & sustainability go hand in hand?
- How do you feel about Po Campo broadening its target market beyond women to include more people in what its doing?