Ep 4: Incorporating Sustainability Into Our Brand, w/ Sybil Wailand of Consumer Dynamics

Po Campo has always been about biking with style and ease – so how will this new sustainability story fit into that brand promise? In this episode, I talk with my advisor Sybil Wailand of Consumer Dynamics about figuring out the role sustainability should play in my brand.

View the entire Quest for Sustainability series on YouTube.

Conversation Questions

As we're going through this process, each episode makes me think of a few questions that I would love your input on. Feel free to leave your answers, or any other comments, below:

- Do you agree that biking & sustainability go hand in hand?

- How do you feel about Po Campo broadening its target market beyond  women to include more people in what its doing?

Other blog posts you may like

Episode 1: Starting the Quest for Sustainability

Episode 2: Using Products for Longer

Episode 3: What Chemicals are These Anyway?

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